Monday, 19 March 2012

How effective is the combination of your main product and ancillary tasks?

A trailer can not stand alone when trying to attract target audiences to come and watch a film. It is about promoting the film by cross plat-forming, which for our ancillary tasks we did a horror poster and a film magazine cover. When creating a real trailer, you do obviously feel that the trailer is the best way to promote the film, but obviously their are restrictions on who can see these. If people don't see the trailer, then it's hard for them to find out information about the film. With a film magazine, the front cover is the most visible page you see of the magazine as it is the image that is displayed on the shelf, in adverts on the telly and so forth. It cost for some one to have a TV but it doesn't cost for some on to walk into a shop and see the magazine and the cover on the self. It also allows you to go at a different angle to the trailer, in my case my horror trailer was trying to spook the audience where as the film cover was showing a more positive connotation about the main actress who is seen to be happy and smiling, with ambient lighting which doesn't technically connote horror. Also with the horror poster, I wanted to follow the conventions of horror, which one is a lot of close up and identifying with the antagonist. My poster I fell does this as it shows half of the antagonist face and its is extreme close up so you get a real idea of what the antagonist looks like and the character portrayed through the eyes of the camera. The magazine cover doesn't necessarily have to cover the story of the film, in my case I'm talking more about the character and her success, which is indirectly advertising the film, because if you are talking about her success, then she is obviously a high rated actress if we were talking in real terms, so therefore is valued in the film, making the film more appealing.

1 comment:

  1. You really need your ancillary tasks to be on this post as images then you need to demonstrate very carefully how your poster links in to your trailer and reinforces a similar central message about the film. It's about explaining where the similarities are. For example did you use the same tagline on the poster as one of the inter-titles in the trailer? Did you use the same performance for the film title? Is your central poster image one which is used in the trailer? Then you have to explore how a film distribution company tries to generate favourable publicity such as getting their film on the front of a film magazine. You can use the FDA website or the big handout I gave you to demonstrate this. Your post needs links and images in order to make it a successful blog communication.

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