What have you learnt from your audience feedback?

From my audience feedback, we got positive to take away from the experience and possible improvements if we were to say do the trailer again.

One audience member said that the trailer had a good pace. This is important as if a horror trailer is too slow then it can take away eerie feel. Good ways in which I would say we achieved good pace is quick cuts, close up and upbeat sounds. They also stated how we used interesting camera angles in our trailer. This is a good achievement for a horror trailer as it creates a supernatural feel. If your coming from strange angles it makes the viewer feel the disorientation of the scene. I believe we done this by doing over the shoulder shots, low angles and so on. For points we could improve on, this audience member said about us having our inter titles on for longer, especially the first one. This could be as inter titles are important to read, and with the smoke effect that we added to the inter titles, in order for it to be effective, you need it to last long enough to create a suspense with out it being over complicated and boring.

Another audience member to leave feedback commented on specific shots that appealed to them and came across as effective. The first of these shots was the shot with out main protagonist or victim in the bath room, where she moves the mirror to reveal the antagonist in the back ground. This shot I believe is effective as it introduces the antagonist into the trailer in a more shocking way of him just appearing in a shot by walking through the door. It is also quite a stereotypical but successful horror convention. How mirrors are used to convey an aspect of horror. Similar examples are ones in Candy Man and Unborn. The other shot that the audience member found successful was one of the shots at the beginning of the trailer, where we shot the train pulling into the stating but filmed it through the fence. It does make the shot generally more interesting but it makes you feel like your identifying with the antagonist, as if it is a point of view shot. This is also quite a typical and successful horror convention. I can prove this as it is used in other horror films as a conventional technique, such as Halloween 2 which we studied earlier in the year. An improvement this member said was how we could increase the pace through out the trailer as time goes on. We did try to achieve this, but obviously it could have been improved. Picking up pace in the trailer is very important as it creates a tension and makes the audience feel on edge, which is what you want to ideally do, to make them want to come and watch the film.