Role Of the Distributor.

In this Industry, a film needs to be distributed properly and distinctly targeting its audience. There are all kinds of distribution company's which go for different genres of films. Momentum Pictures is a successful distribution company that has a turn over of around 30 million a year. Their ideas have changed from buying greater costly films which could offer a greater chance of being successful and cost efficient in the UK volatile market, to going for the bigger risk and expanding the business by buying films that are broader in genre and could be a big risk to income, but at the same time could bring great success to the larger company's by being more versatile.

Obviously there will be lots of different niches of audiences interested in certain films, so it is the responsibility of the distributor to hit the nail on the head by targeting the core and largest niche of audiences, while still keeping the others interested and not excluding them from the overall experience. Also, while trying to keep your core target audience interested in the film by distributing it to your best ability, you also want to be able to attract audiences that might not have necessarily been interested in the film to begin with, or who do not always go for that genre. The larger audience you can attract, then the more profit and turn over generated for the company.

The three most important concepts for a distribution company are publicity, advertising and promotion. In this forever changing market and volatile industry it is so competitive. That's why when distributing films you want to make sure you launch it to the best of the company's ability, to make sure you see the benefits of investing in the film to generate the highest profit and see the largest return from it. Film is a big influence of people's lives as it involves you as a character in the film, and is a really good take on real life situations, while putting their own twist on the film itself. If a distribution company can showcase a film to the best of its ability, then it can adopt and change many aspects of other key materials in our lives and not only film.